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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a...

  2. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Good news: You'll find many similarities (e.g.good relevant content and proper link building is still the king). Missed Opportunity 9: Blogs and Social Media Statistically, they're a very social crowd and started social media groups far before we...

  3. SearchDay | The Decision-Making Funnel, Stage 4: Action

    Content is King.IF You Promote It SEW EXPERTS: ORGANIC SEO Social media tools can play an integral role in promotion of your content and generating links. While you can't always make a direct correlation between going viral on Twitter and the...

  4. SearchDay | Content is King...IF You Promote It

    Content is King.IF You Promote It SEW EXPERTS: ORGANIC SEO Social media tools can play an integral role in promotion of your content and generating links. Leave Your Ego at the Door SEW EXPERTS: SOCIAL MEDIA MARKETING In the world of social media...

  5. SearchDay | Build a Better Cesspool

    First Newspapers, Then TV Now Google Drops Radio Advertising Posted by Frank WatsonMay 14, 2009 Google may be the king of search advertising but it seems every other form of advertising has been a failure, as they plan to stop their radio...

  6. The Evolution of SEO

    And content was once again king. Now you'll likely be served images, video, news, or books along with the list of links for your query. With all of the conference events, podcasts, and social media buzz focused on SEO, it's easy to lose sight of...

  7. The SEO Copywriter: Wordsmithing the Web

    We've all heard the adage that "content is king" when it comes to SEO (define). If content is king, then they are the kingmakers. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network...