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  1. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. Launching a new business is news-worthy, so make the most of the bursty nature of the event to...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising your profile. What is the hot news or the biggest trend? If you're just guest blogging to get links, he goes on to say, you're in...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    However, there are obviously still plenty of benefits and marketers shouldn't cease those benefits simply because there doesn't seem to be direct relation between those two social media platforms and Google ranking.

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we taking our social media seriously? Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? In addition to strengthening your overall social media marketing position, it's going to be...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...

  7. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Most people relate a hashtag with social media. In the early days, hashtags were only used by the...

  8. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. Will social signals ever become more important than links?