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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What type of reporting for social media does [VENDOR NAME] offer? What tools and processes does [VENDOR NAME] have to mitigate duplicate content when it comes to location pages. Social Media Do I need to set up the social media profiles for each...

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let people know about news related to you or your company or website, so I think they're great ways to build up your...

  3. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. Content planning supports the core of social media marketing. To begin content planning in relation to your social...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the analytics that are available to see impact. Content and context rich pages, alongside paid search optimization, will...

  5. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    If the company only removes doorway pages, is that enough to recover from Panda in the long-term? Keep driving forward by building killer content, using social media to get the word out, analyzing your reporting to identify areas of opportunity, etc.

  6. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    They help fuel the content fire and drive social interaction, sharing, and engagement – and are the launching pad for company news. Since then, journalists have relied on press releases to help track company news and come up with story angles and...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is now part of mainstream media and an integral player of many organization's news and information cycle whether you're a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.