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  1. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. Be sure to put your writers and editors through SEO and social media bootcamp before you go live.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising your profile. What is the hot news or the biggest trend? Develop a micro plan:Develop a brand plan that includes a column on a high...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. All it takes is one great piece of content that's easy and appealing for media outlets in your industry to pick up.

  6. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages. Plan for these everyday moments when timing your messages for your social media campaigns.

  7. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns.

  8. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    However, there are obviously still plenty of benefits and marketers shouldn't cease those benefits simply because there doesn't seem to be direct relation between those two social media platforms and Google ranking.