Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. This is good for news aggregators and other sites that reuse content appropriately and...
Target audience: Personas, keyword search volume, trends, news. Bringing Together Paid, Owned and Earned Media Moreover, in SEO, we are facing tremendous challenges, as data that was previously available to us is now being taken away, making it...
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers recognize that all bets are off as soon as the content makes contact in the wilds of social media.
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
Leverage Social Media Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. And like the general news sections at universities, many schools have alumni news sections...
PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new...
While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
P.S.for those of you interested, the first article I ever starred in reader was SEOptimise's "25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads". Interestingly I didn't star as many articles on Penguin; I think that this...
Australian small businesses inch towards social media – Econsultancy78 percent of (200) small businesses say they plan to increase their time on social media over the next year, according to Bibby Financial Services Australia study.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
Here's a quick recap of search and social marketing news and tips from the past week. LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social...
According to David Meerman Scott, newsjacking is a “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.
Instantly, the masses are made aware by mainstream news sources of what could possibly be a huge social media blunder, often made by celebrities managing their own social accounts. Today, fans are given almost 24-hour access to some of their...
Here's a quick recap of search and social marketing news and tips from the past week. No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Michael Bayle, Senior VP and General Manager of...
After exhausting PPC and social media, SEO professionals turn to high-quality, creative techniques to contribute valuable content while gaining exposure and links. Like PPC, social media is an important part of a diversified marketing strategy.
