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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. After all, whenever someone shares something it can show up on a Facebook page and in the News...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of pushing your news, create experiences for your influencers so they have something to react to and share. To be influential on the social web means you produce and share content that gets people excited about specific things.

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    As usual, such news was met with much debate, fear, and uncertainty. Share them on social media and promote them to reporters and customers. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. I say high-level because this will help inform your website user experience, the type of people...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    We were good writers, and we knew the news business. Hire former journalists who are good writers and understand the news business. The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    If it's that good, they will get picked up and be the news. You can build what looks like a persona through social chatter and surveys and all kinds of other listing tools. That's according to Joe Pulizzi, who is one of the leading thought leaders...