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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    This reflects how opinion and coverage of the event, covered extensively on social networks, news sites and blogs, including the CEOs subsequent apology a few days after the event, has dominated interaction with the brand.

  3. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Broaden your distribution and use social networks to report news – both paid and organic. The press release lifeline streams through the veins of search engines and flows into social media. Let's not forget the social media intersection of press...

  4. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Understanding what works for your social media networks and your business comes from an understanding of what your audience is looking for. So how do companies decide where to focus their marketing efforts with all the social media networks to...