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  1. Social Media Monetization in a 'Mobile First' World

    Fast forward to today, and we've seen another evolution in the social networking space that centers around “mobile-first” networks. While these newer networks aren't necessarily under extreme pressure to monetize just yet, all are beginning to work...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but...

  3. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Which social networks are these marketers active on? The study looked at what other social networks marketers are on aside from Twitter; Instagram and YouTube came in at a tie at 45 percent: Which media sources do these marketing professionals...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. You use it to tag your tweets or other social media posts. Now, my wife's social media activity revolves around reading other people's updates on Facebook and...

  5. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. But with networks like Tumblr and Instagram joining the advertising game in late...

  6. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Lastly, we looked at the distribution of links from tweets to other social networks during the 20-hour New Year's Eve event. Second was Tumblr and third was Path, both social networks enable sharing on Twitter and make it easy enough to post and...