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  1. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed...

  2. Social Media Monetization in a 'Mobile First' World

    Fast forward to today, and we've seen another evolution in the social networking space that centers around “mobile-first” networks. While these newer networks aren't necessarily under extreme pressure to monetize just yet, all are beginning to work...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but...

  4. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Which social networks are these marketers active on? The study looked at what other social networks marketers are on aside from Twitter; Instagram and YouTube came in at a tie at 45 percent: Which media sources do these marketing professionals...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. You use it to tag your tweets or other social media posts. Now, my wife's social media activity revolves around reading other people's updates on Facebook and...