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  1. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Location pages should be created with links to social media and review sites.

  2. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the...

  4. 10 Shocking Facts About Content Marketing Today

    Despite the prominence of social networks and their relevance in content marketing, email is still the winner. Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as SEO and...

  5. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed...