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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    However according to Custora, clients coming from social networks don’t stack up against the CLV of clients coming from other channels. Social media is generally accepted as a common contributor in the path to conversion, and sometimes is the last...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their great experiences, recommend their friends check you out, and pass along your contact info.

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Many brands will find it necessary to focus efforts on the most effective or rewarding networks, ruling out others. Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel.