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  1. 10 Vital Steps to Building Social Influence

    For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Additionally, as social networks continue to flatten the barriers of individual visibility, more and more "thought leaders" will continue to emerge. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Content discovery is the second most significant use of social networks In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. BIA/Kelsey says that over the course of the coming years social networks will improve...

  5. How to Avoid PR Disaster With a Social Media Policy

    How will you maintain a consistent social tone and style across these networks? Which social networks will you maintain a presence on? While employees can be your perfect brand advocates and evangelists, they can also burn your reputation when they...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    So while they work with authorship data and how changes in networks affect behavior, they also focus on face-to-face interactions within the SES community. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to...