Another niche social player worth exploring is question-and-answer site Quora. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals.
Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...
And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to their online presence. We built BOTW UK to bring our web directory services to users and site owners in the UK.
As site visitors become more sophisticated they are going to look past (and flat out ignore) content for content sake. SES New York 2013 offers a variety of conference passes and on-site training. Eight Meetup groups of marketing professionals from...
Show them how to identify a ‘good’ site, which keywords you're focusing on and how they can build worthwhile links. We’re seeing the rise of social salespeople. Social’ is something that should be integrated and embraced at every level of your...
Day of Training: Our sister site ClickZ provides training on topics ranging from content marketing, to building a search engine friendly website, to advanced keyword research and management, and email marketing.
Much like SEO, site architecture now needs to take into account the needs of social-media, real-time, and user-generated content. This Day 2 session (more details here) will give tips on how to design and deploy a next-generation site architecture...
However, just because it's considered to be a professional networking site doesn't mean that it's not full of spam. Social matters because everyone uses it, basically, and because it's a seriously efficient way of promoting your site, your brand...
Once you've found the networks and the persona for your social networks, you can then get your site ready for participation. You can just as easily fail as excel in social media. We've seen the emergence of social media and community management...
Professional social networking site LinkedIn has announced a new milestone (along with an accompanying infographic, below): more than 200 million members. By far, the United States boasts the most LinkedIn members, and the site is most used by...
This is a great place to provide link addresses of supportive and contact information, such as your website, your blog (if hosted off-site), your e-mail address, reports/articles/whitepapers/books you have published, and links to video content.
Sixty-one percent of adults under 30 reported that they used a social networking site at least once on a typical day while daily usage among Internet users aged between 50-64 rose sharply, from 20 percent in 2010 to 32 percent last year.
PCs are still the most popular way to access a social site, though mobile apps and mobile web access has risen 63 percent in 2012. According to Nielsen, Facebook is multiple times the size of the next largest social site across each platform.
There’s a lot more involved than just evaluating the keyword relevancy or pagerank value of a site. Offer them your client’s expertise on a topic that’s relevant to their site that they haven’t covered yet.
Especially in an age of constant blogger solicitation, you need to stand out from other pitches by subtly qualifying yourself – meaning you need to prove that you deserve a presence on their site. If you remember one thing, remember this: a blogger...
I also built my own sites in completely different verticals; we weren't working with WordPress, so I just built a WordPress site to learn it. We had one site, maybe a microsite or two. In the news segment of the show, Craver and Miller discussed...
Simply put, an email distributor can tell you who clicked the link to your site. However, if that visitor lands on your site and does not complete the primary call to action on that page, but converts a different micro conversion goal, you can’t...
When you launch a new site or enter the SEO game for the first time, one of the most obvious first steps is spending some quality time working on on-page optimization. Adding new content wisely means integrating it into what you already have and...
Swedish social media entrepreneur Erik Wachtmeister recently announced the launch of a new site called Best of All Worlds, aimed at “the top 1 percent” of Internet users. Whatever your occupation, hobby or interests in fact, there's probably a...
Pinterest is more than a social networking site, though. It’s been all good news for the fledgling social site since then; in just a year, it became one of the Top 20 social networks in North America and the UK and now has over 10 million users.
