SEW: Which social site do you think will be most important this year? NK: The most important social site this year, next year and 5 years from now will always be the one(s) on which our existing and prospective audience hang out.
This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to your site or app. The 140 character social networking and microblogging service launched in 2006...
Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase experience are lost when the transaction is moved to the social platform. And, when each and every platform leads back to the website, the customer can...
It's a great reference while you're building a site," Jones said. If you're more technical and have optimized site architecture but are struggling with building quality content and gathering great inbound links, there's a chapter for each included.
A new question-and-answer feature from social networking site Klout will soon become a more prominent feature in Bing's search results. Through our partnerships with Bing and others, people searching for help will be able to find your responses...
Another niche social player worth exploring is question-and-answer site Quora. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals.
Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...
And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to their online presence. We built BOTW UK to bring our web directory services to users and site owners in the UK.
As site visitors become more sophisticated they are going to look past (and flat out ignore) content for content sake. SES New York 2013 offers a variety of conference passes and on-site training. Eight Meetup groups of marketing professionals from...
Show them how to identify a ‘good’ site, which keywords you're focusing on and how they can build worthwhile links. We’re seeing the rise of social salespeople. Social’ is something that should be integrated and embraced at every level of your...
Day of Training: Our sister site ClickZ provides training on topics ranging from content marketing, to building a search engine friendly website, to advanced keyword research and management, and email marketing.
Much like SEO, site architecture now needs to take into account the needs of social-media, real-time, and user-generated content. This Day 2 session (more details here) will give tips on how to design and deploy a next-generation site architecture...
However, just because it's considered to be a professional networking site doesn't mean that it's not full of spam. Social matters because everyone uses it, basically, and because it's a seriously efficient way of promoting your site, your brand...
Once you've found the networks and the persona for your social networks, you can then get your site ready for participation. You can just as easily fail as excel in social media. We've seen the emergence of social media and community management...
Professional social networking site LinkedIn has announced a new milestone (along with an accompanying infographic, below): more than 200 million members. By far, the United States boasts the most LinkedIn members, and the site is most used by...
This is a great place to provide link addresses of supportive and contact information, such as your website, your blog (if hosted off-site), your e-mail address, reports/articles/whitepapers/books you have published, and links to video content.
Sixty-one percent of adults under 30 reported that they used a social networking site at least once on a typical day while daily usage among Internet users aged between 50-64 rose sharply, from 20 percent in 2010 to 32 percent last year.
PCs are still the most popular way to access a social site, though mobile apps and mobile web access has risen 63 percent in 2012. According to Nielsen, Facebook is multiple times the size of the next largest social site across each platform.
There’s a lot more involved than just evaluating the keyword relevancy or pagerank value of a site. Offer them your client’s expertise on a topic that’s relevant to their site that they haven’t covered yet.
Especially in an age of constant blogger solicitation, you need to stand out from other pitches by subtly qualifying yourself – meaning you need to prove that you deserve a presence on their site. If you remember one thing, remember this: a blogger...
