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  1. Guy Kawasaki Talks Content Marketing, Social & Google+

    You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet...

  3. Search Marketing Integration Starts With Your Sales Team

    They’ll be able to identify common customer questions, reservations and the most effective selling points of your product or service. Social Engagement Social’ is something that should be integrated and embraced at every level of your organization.

  4. Small Business Social Media: 3 Tips to Get Started

    Explore each of the big five social networks and see if your competition, or related product/service providers are doing well there. This is important in any employee, but in someone who is an online customer service representative, being able to...

  5. How to Create a Visible & Engaging LinkedIn Profile

    Where you deliver your service (location). Are you simply looking to use the social networking tool to augment and complement your other online marketing efforts in your sales efforts? While the LinkedIn Profile change has impacted the design and...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    As the ways we sell and deliver SEO services continue to evolve, the hierarchy of web presence optimization is a model that may help structure sales contracts and service delivery tasks while ensuring that keyword metrics are focused on conversion...

  7. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Know which keywords people interested in your product or service search for and optimize your profile. After sharing her experience and insight on developing thought leadership and perfecting networking strategy, Sandler recommended a number of...