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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    While social media quickly merges with PR and customer service, 46 percent of marketers believe it is crucial to their business. At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to...

  2. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Yes, there will be an exhibition area, as usual, giving marketers access to the tools developers, service providers and more. This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: User Experience/Web based customer service content/tools. Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES...

  4. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    It shifts the balance of power away from Orkut, a social networking site that is owned and operated by Google; Blogger, a blog-publishing service which was bought by Google in 2003; and MySpace, a social networking service with a strong music...

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Facebook Terms of Service, May 2013 Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for...

  7. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    The Electronic Frontier Foundation (EFF) is reporting that social networking and web service companies are making strides towards becoming more transparent with users. Going forward, the EFF said that it hopes social networking sites and web...

  8. Guy Kawasaki Talks Content Marketing, Social & Google+

    You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...

  9. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet...

  10. Search Marketing Integration Starts With Your Sales Team

    They’ll be able to identify common customer questions, reservations and the most effective selling points of your product or service. Social Engagement Social’ is something that should be integrated and embraced at every level of your organization.