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  1. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  2. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    In addition to its large user base, Facebook is the most effective platform in terms of user engagement. As social media users are diversifying their online networking platforms, Facebook remains the dominant player, according to Pew's Social Media...

  3. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    And this change shifts the balance of power towards Reddit, a social news and entertainment website; Tumblr, a microblogging platform and social networking website now owned by Yahoo; Pinterest, a pinboard-style photo- and video-sharing website...

  4. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. The social networking giant saw its share of the market grow to 12.9 percent, good for an...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    For most selling goods and services, the social platform could reduce potential sales compared to those generated on the ecommerce website where related product and services can be presented to increase the total sale before check-out.

  6. Guy Kawasaki Talks Content Marketing, Social & Google+

    You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd...

  8. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. At SES New York, networking was a major priority for most of the attendees. Networking Opportunities on the Expo Floor