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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. As Cohan purports, they have names like Jim Boykin and Kris Jones in the presentation rooms, their booths on the Expo Floor, and a...

  2. New Targeting & Tools for Small Advertisers on Twitter

    It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. While the company positions for broader interest in its paid media...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Social network reach and ad reach should ideally be equivalent since pricing tiers may vary. GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid...

  4. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    Facebook is now able to offer mobile users the same information within their far more widely adopted network. What To Do: Optimize your local Facebook presence by encouraging check-ins, offering incentives for reviews, building engagement on your...