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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. Segueing from the usual formatted descriptions of a company’s mission statement, Sean Cohan stated that Internet Marketing Ninjas was...

  2. New Targeting & Tools for Small Advertisers on Twitter

    It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. Although a year has passed since Twitter made room for more paid...

  3. Search Marketing Integration Starts With Your Sales Team

    We all have a network of friends and colleagues, but those friendly salespeople are the typical extroverted social butterflies, and naturally have a much larger network. This network can be tapped into and used for SEO, including LinkedIn, Facebook...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...