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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Threatening to block a customer from a social network seems slightly drastic, and if you are going to block someone - an announcement is not necessary, just block them. We fire up LinkedIn an hour before an interview — does she have anyone I know...

  2. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Therefore, if the network is a bad one or the affiliate marketer uses "black-hat...

  3. Google+ Drops Controversial Real Name Policy After 3 Years

    Personally, I wonder if Google+'s most recent announcement is more of a media ploy to try and draw attention to their social network, than it is to really service the community. After all, it was hardly a secret that Google+ was really designed to...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Treat customers like royalty: Deliver amazing customer service.

  5. 7 Content Marketing Tips to Recover From Google Penguin

    The influencers that you work with are likely to share their post with their network, and they will almost certainly attract natural links and attention. You can even ask people to link to the giveaway for extra bonus points (although this might be...