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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent and is expected to grow to 50 percent in the next year. While Twitter is known to be the fastest social network to...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    If the reasons to do so are unclear, I recommend reading the post Who Owns Your Social Network? Facebook Terms of Service, May 2013 However, brands unable to strategically leverage the platform to support goals and KPI's will struggle to realize a...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to the Network report under the Audience section of Google Analytics. This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with...

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. Segueing from the usual formatted descriptions of a company’s mission statement, Sean Cohan stated that Internet Marketing Ninjas was...

  6. New Targeting & Tools for Small Advertisers on Twitter

    It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. Although a year has passed since Twitter made room for more paid...

  7. Search Marketing Integration Starts With Your Sales Team

    We all have a network of friends and colleagues, but those friendly salespeople are the typical extroverted social butterflies, and naturally have a much larger network. This network can be tapped into and used for SEO, including LinkedIn, Facebook...