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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But if your content is good enough and gets shared through a large network of industry professionals, the links will happen. A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. They know the Page URL and distribute it to their fake profile network.

  3. New Google Analytics Social Reports: Measure SMM Value, View Streams

    Time on Site, and Pages/Visit per Originating Social Network. Time on Site, Data Hub Activities, and Pages/Visit per activity on that social network. The idea behind the social data hub is that any network can push the data and Google Analytics...