Did you really believe that Google+ was ever intended to be a social media network? It's an information network. If, for instance, you've fleshed out your Google+ account's About page like I have, with a lot of different places you've written and a...
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.
Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. The sparse tidbits we share on various social media platforms and in our user...
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. It's a social network after all, so why not build a...
Facebook, the 800-pound gorilla, is certainly the number one B2C social media network. Which social network is the best for B2B marketing? The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network.
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Where you choose to focus your efforts should include a thorough analysis of your target...
Hubspot offers a great social media planning calendar which allows you to input the date and time you would like to publish articles for particular social sites, and will auto calculate the number of characters in your post.
GH: We launched the BOTW Media Network about seven years ago, a network of blogs publishing content on approximately 60 topics. Each listing is reviewed by a human being to assure that the sites adhere to our quality guidelines.
Twitter Use Drives Up, LinkedIn Stalls in the UK – eMarketerKinetic Worldwide survey finds social network usage was led by Facebook with 72 percent (up from 60 percent two years ago), followed by Twitter at 28 percent (up from 13 percent), and...
Tourism Australia promotes specific stories which it sees are gaining traction on its social media sites and piggybacks on general interest stories from around the world – such as the end of the world “event” predicted by the Mayans on Dec.
How one hacker re-themed websites and created a hacked site network. Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click...
They were available in the Network Referrals and Landing Pages reports when you clicked on a special icon that appeared if information from Data Hub partners was available. Google Analytics has been improving the way you measure social media...
That fact has changed lately as websites such as aleteia.org (a worldwide Catholic sharing network) and Vatican Insider are keenly taking immediate advantage of the announcement of Francis as the new pope to provide news and promote their sites...
Instead of focusing on just the link, we need to focus on the individuals in charge of managing or working with the sites, social media profiles, and publications we’re targeting. The practice of link building or SEO is evolving into a more...
Can an insurance company use crowdsourcing to take a function typically performed by an ad agency and outsource it to an undefined (and fairly large) network of people in the form of an open call? We do try to limit our efforts to be within...
I was amazed at how one person’s blog or post on a social network could be seen by executives of companies. I explained how what they do now across social media, texting, YouTube, etc.can impact their reputation (and possibly forever).
Creation of premium audience segments for targeting across the network via the FBX. Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends It really does seem like Facebook is on to something...
What many people forget (or ignore) is that social media isn't one-sided, and these sites don't exist solely for you to throw out links to your site. Not every product or service needs a social media presence, and it's important to remember that...
Each social network supports a demographic that likes different content. A company can trash their online reputation in a social network if someone is having a bad day, and just loses it with an irate customer.
PR and communications groups are essential for providing oversight and guidance in identifying the right influences for inbound links, social media connectivity, and overall network development. This was only narrowly ahead of social media and...
