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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Get a better idea for how your community management efforts are paying off with social media as a whole, or save a copy of this segment for each social network to see where the core of your community plays the most.

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Some of the issues that arise in documenting content spread effectively on social network are: Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. Since 2010, the number of people who follow a brand or...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company...