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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  2. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Therefore, if the network is a bad one or the affiliate marketer uses "black-hat...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Some of the issues that arise in documenting content spread effectively on social network are: Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. Since 2010, the number of people who follow a brand or...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company...