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  1. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    If the reasons to do so are unclear, I recommend reading the post Who Owns Your Social Network? Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, and other social platforms are continually developing features to improve the user...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to the Network report under the Audience section of Google Analytics. Analyzing your website data with Google Analytics is much like mining for gold. Google Analytics user agent detection can be thrown...

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    It’s definitely not about “hey join my network” and you start pummeling them with your business information. From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.and in Google+.

  5. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    That fact has changed lately as websites such as aleteia.org (a worldwide Catholic sharing network) and Vatican Insider are keenly taking immediate advantage of the announcement of Francis as the new pope to provide news and promote their sites...