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  1. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. Facebook will place cookies on users’ browsers, which...

  2. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This campaign was able to net hundreds of thousands of dollars for my client and their...

  3. Search Engine Users Dislike Personalized Search But Like the Results

    They are using the most effective method they’ve found to date: personalization, whether at the broader contextual or more focused user history or social level. Contextual signals might also include search history stored in cookies for up to 180...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Twitter is NOT a Social Network, Says Twitter Exec - ReadWrite Web Privacy, accountability, network neutrality, and the 80% of the world that doesn't have access to the World...

  5. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  6. Chitika Sees 200% Growth in Premium Ads for 2008

    Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ad also offers the ability to search within the ad, never having to leave the page of the site they're currently visiting.

  7. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. Dubbed "MySpace MyAds," the new platform allows anyone to create banner ads and use the...

  8. What Can TV Learn from Search?

    Contextual ad placement can be effective in search where a query can serve as a proxy for user intent. Though contextual advertising works well in Google search results, it hasn't proved as effective in Gmail where text ads are served based on...

  9. Will FriendFeed Change the Face of Search?

    He says there will be a whole advertising strategy built around it, which he dubs social contextual search advertising. Really, all FriendFeed needs to do is sell contextual ads for this to happen. Rubel suggests that the real power lies in...

  10. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Google Content Network Expands Ad NetworkPosted by...