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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. The self-described “decision search engine”, Bing helps people with answers according to Bing Ads Evangelist, John Gagnon.

  2. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    That fact has changed lately as websites such as aleteia.org (a worldwide Catholic sharing network) and Vatican Insider are keenly taking immediate advantage of the announcement of Francis as the new pope to provide news and promote their sites...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I was amazed at how one person’s blog or post on a social network could be seen by executives of companies. Not one student could point out the ads last spring! Let’s face it, there can’t be a trust issue with paid search if you don’t know they are...

  5. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    While the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into an online phenomenon.