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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Threatening to block a customer from a social network seems slightly drastic, and if you are going to block someone - an announcement is not necessary, just block them. We fire up LinkedIn an hour before an interview — does she have anyone I know...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But if your content is good enough and gets shared through a large network of industry professionals, the links will happen. Bouncing those ideas off your social media team and especially your own bloggers is an important next step.

  3. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Therefore, if the network is a bad one or the affiliate marketer uses "black-hat...

  4. Google+ Drops Controversial Real Name Policy After 3 Years

    After all, it was hardly a secret that Google+ was really designed to be more of an identity network than a social network. Personally, I wonder if Google+'s most recent announcement is more of a media ploy to try and draw attention to their social...

  5. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    You share that content with your network. Social networks you'll use for promotion and why. That's why social media automation tools were invented. So every time you create a new piece of content, set up an automation tool to update your social...

  6. 10 Shocking Facts About Content Marketing Today

    Business professionals turn to this website to make connections with other people in their industry and build their network. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking...