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  1. Mobile Advertising Measurement: Winning the Long Game

    Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network. Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines.

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now the social network is planning to crack down on these calls to action, calling the practice "like-baiting. While Facebook says it is responding to user requests, the fact is that now if businesses want exposure on the social network, they are...