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  1. Google+ Drops Controversial Real Name Policy After 3 Years

    After all, it was hardly a secret that Google+ was really designed to be more of an identity network than a social network. Personally, I wonder if Google+'s most recent announcement is more of a media ploy to try and draw attention to their social...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    You share that content with your network. Social networks you'll use for promotion and why. That's why social media automation tools were invented. So every time you create a new piece of content, set up an automation tool to update your social...

  3. 10 Shocking Facts About Content Marketing Today

    Business professionals turn to this website to make connections with other people in their industry and build their network. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking...

  4. Mobile Advertising Measurement: Winning the Long Game

    Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network. Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute...