Make sure you mention a key family member/pet/etc.as part of the closing piece so they know you have done your research and care about their situation. Again, there are myriad ways to do this, from simple social account research to taking to the...
Comparing and rating their reviews might work, paying them to mention your site or providing your own sample phones for review are all possible link acquisition strategies. Social media monitoring tools often provide even better insights into...
Beckman went on to mention some keyword development tools you can use: Beckman went on to mention that 50 percent of Internet users perform a search in response to a display ad; however, advertisers typically separate display and search efforts...
I wasn't necessarily trying to get anything out of OK Go, but I figured I'd email them and mention the article, just to see what would happened. I think this article really got Darren's attention as it used Darren's Twitter handle in the title...
Tools such as Social Mention, Google Alerts, and fancier tools like Viral Heat, HootSuite, and others provide those managing the brand with immediate visibility into target brand perception. Making social media work for your company is not a matter...
Panda, if you go back and look at Google’s quarterly statements, they actually mention that Panda decreased our revenue. You know, you get too focused on search engines, and then you, for example, would entirely miss social media and social media...
This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop SMB pages. This is one place Facebook could drive a wedge in local (not to mention Waze).
Make sure your address is accurate, mention your target locations in your Page copy, and hope Graph Search gets better at understand bordering towns. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt...
Social Media Mention Content marketing assets should be designed to be shared in social media platforms as well. While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting...
When you publish your faculty interviews or spotlights, shoot out a press release and mention the school. Leverage Social Media But that just isn't the case. In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don...
Many organizations large and small have experienced severe backlash from either reacting too strongly to a comment or mention, or removing them entirely. Likewise, your social media strategy should involve a compilation of tactics that will appeal...
MJ: You mention that traditional SEO and social signals are very much alike, in your book. Yet, many people are still trying to figure out exactly how social plays into their search strategy. The people who use search engines and social are the...
I mention these because my experience has been that many webmasters won't be upfront with you and will offer you links on various sites while swearing they aren't connected in any way. They warn against the use of link schemes and specifically...
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Professional social network LinkedIn is rolling out a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and conversations. The person or company you mention will receive a...
Now, I'm sure I'll get some blowback for this, but I mention it as more of a possibility. Call it ego stroking, but by adding this component, you might be able to double link outreach and social sharing success rates.
Serve the reader’s desire for news, facts and opinion – but use that opportunity for a branded mention and a link (yes, it is still OK to get a link when you work for it). The next target is social media.
Though we often divide up our projects by country because, let’s be honest, it’s an easy way to categorize things (not to mention budget allocations). In many of these cases you may be able to leverage existing in-country relationships already...
People mention it but not usually in such depth. Social Signals The section on social signals is very topical and does a nice job of explaining how social signals affect rankings. More clients are asking about social and I think it can be a great...
I should mention that those towing companies that I mentioned earlier are being tweeted about (photos, etc.on the local news social profiles here in Kansas City. On a break, I caught up on local news and was hearing about some local tow truck...
