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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    When you publish your faculty interviews or spotlights, shoot out a press release and mention the school. Leverage Social Media But that just isn't the case. In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Though we often divide up our projects by country because, let’s be honest, it’s an easy way to categorize things (not to mention budget allocations). In many of these cases you may be able to leverage existing in-country relationships already...

  3. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    People mention it but not usually in such depth. Social Signals The section on social signals is very topical and does a nice job of explaining how social signals affect rankings. More clients are asking about social and I think it can be a great...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with significant brand focus or mention X $_____ equivalent content creation cost _____________________________________ = $ Article...

  5. Leverage Twitter's Influence To Work For Your Brand

    It turns out that tweets contain a lot of valuable consumer feedback; with 12 percent of brand-mention tweets including product suggestions, 20 percent of which are rated at 4 stars or higher. And to take this further, maybe augment your paid...

  6. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    Selling and Buying SEO Services Without Any Mention of Social Media Selling and Buying SEO Services Without Any Mention of Content Marketing. SEO (including the building of backlinks and the creation of social signals) requires a content marketing...