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  1. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Panda, if you go back and look at Google’s quarterly statements, they actually mention that Panda decreased our revenue. You know, you get too focused on search engines, and then you, for example, would entirely miss social media and social media...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    When you publish your faculty interviews or spotlights, shoot out a press release and mention the school. Leverage Social Media But that just isn't the case. In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don...

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Though we often divide up our projects by country because, let’s be honest, it’s an easy way to categorize things (not to mention budget allocations). In many of these cases you may be able to leverage existing in-country relationships already...

  4. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    People mention it but not usually in such depth. Social Signals The section on social signals is very topical and does a nice job of explaining how social signals affect rankings. More clients are asking about social and I think it can be a great...