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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Make sure you have their name spelled correctly, refer to their past work, and mention why you are reaching out to them specifically. Working closely with your social media manager here, build a list of journalists and producers to whom you'd like...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most marketers – not to mention article titles. They choose topics that have mass appeal, as social channels are some of their major traffic drivers.

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    Not to mention developing advertising opportunities that to not ruin the user experience. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad...