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  1. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    The simplest way to avoid creating mediocre content on the fly is to have a documented content strategy. Map out the following items in your content strategy: Once you have your strategy and your structure down, it's time to make your content...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Before you dive into a new strategy, it's good to get the basics right. Consider them and mold them to fit your strategy. Education Is Your Strongest Strategy If you only check out one company or only click on one hyperlink from this post, let it...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Evaluate where along that continuum your current content strategy falls, and adjust. Production focuses on quantity strategy. How to Adjust Your Content Strategy to Compete Much is hyped about the value and "magic" of social media marketing.

  4. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. So, how can you approach content marketing as an SEO strategy that's strong enough...

  5. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    While it's vital to have your own strategy in place, keep a close eye on any reputation mistakes you see others make. I'm now the CEO of Trackur.com, a social media monitoring dashboard, and author of two books on the topic, "Repped" and "Radically...

  6. Google Penguin Got You Down? Work on Customer Service

    Even after findings are uncovered, it takes a while for the SEO community to decide what changes in strategy to recommend. After a major Google update, like Penguin 2.1, it's easy for small businesses to obsess over lost rankings and SEO strategy...