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  1. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. Be sure to put your writers and editors through SEO and social media bootcamp before you go live.

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    This includes generic organic search data, social media and other traffic insights. Every marketing organization will have three key areas of impact, Muret said: Achieving cross-device measurement is needed to understand and respond to the...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.and in Google+. That advice can take you a lot further when you have news you need to get out about your business to the local media and...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    So here’s what a social media marketing consultant can recommend to clients seeing poor ad performance due to Likes (ad clicks) from users they aren’t targeting: Immediately, a number of issues pop off the page when reading the BBC’s case study, as...

  5. YouTube Adds Video Editing, Lets You Make Quick Fixes to Videos

    And since many of us also offer social media marketing services, we’re also interested in finding answers to questions like, “How do you encourage people to share your YouTube videos on Facebook, Twitter, and blogs?

  6. Connected Marketing Week: The Tasty Other Half of #SES SFO 2011

    The 2011 San Francisco edition of Connected Marketing Week will feature nearly a dozen main attractions, including OMS Social Media Marketing Summit, MMA Forum, eec Email Marketing Forum, IAB Forum, Search Congress Forum, SEO Training Workshops...