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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so that users are always equipped with the right tools to continue improving their organic visibility in searches," said Tom Schuster, CEO...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You can build what looks like a persona through social chatter and surveys and all kinds of other listing tools. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.

  4. Why SEO Can't Reside in a Silo

    Social media and email marketing are excellent tools for encouraging repeat purchases. Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall...