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  1. Native Advertising for Small Business: The Missing Link?

    Content discovery tools, like Outbrain and Taboola, are another type of native advertising. The two biggest content discovery tools are Outbrain and Taboola. Content discovery tools engage audiences better, amplify content’s exposure, and build...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Bottom line: events offer a wealth of opportunity for content, link outreach, and social media visibility.

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Australian small businesses inch towards social media – Econsultancy78 percent of (200) small businesses say they plan to...