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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The firm heavily relied on AD like the tools...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Bottom line: events offer a wealth of opportunity for content, link outreach, and social media visibility.

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Australian small businesses inch towards social media – Econsultancy78 percent of (200) small businesses say they plan to...

  5. Make the Most of Your Social Media Interactions: 9 Tips

    Social media monitoring and listening tools aren't essential to running a social campaign, but they provide a tremendous advantage. In the case of social media your “cost” is time, resources, or tools needed to properly execute a social strategy.