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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. So... You Think SEO Has Changed?

    On Page Optimization of HTML Pages Video and Image Optimization Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been.

  3. Matt Cutts on Links & How to Succeed With Content Marketing

    All those tactics like making sure on-page optimization is sound, markup like Schema and rel=author and making sure the site is crawlable and working well for both search engines and users is still important.

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    The key is to not bombard fans with too many posts, as Facebook news feed optimization often penalizes for this. The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by...