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  1. Writing Your Way to the Top of Search and Social Results

    Optimization and writing go together like peanut butter and jelly. We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and...

  2. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. Once you have developed a list of targeted keywords, you must determine how...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Krista LaRiviere wrote a terrific piece, "Web Presence Optimization", about the shift of SEO. Perhaps "the truth" is that "search" engine optimization has gotten to the point where we need to refer to it as "digital marketing optimization" or "web...

  5. 11 Must-Measure KPIs for Content Marketing Success

    However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Getting people to the site, and even shares, is more of a display of your headline writing...