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Social Media Today Building Brand Equity

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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  2. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. The traditional business model is changing thanks to social media communities and social conversations. In order to appear on the customer’s radar early and expand marketshare, brands must...

  3. SEW Experts: Social Media Madness -- The Sweet 16

    In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.

  4. SearchDay | Give SEO Time!

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Google Launches Official Social Media Blog Posted by Frank Watson Feb 10, 2009 Pushing Friend...

  5. SearchDay | 7 Social Media Predictions for 2009

    Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Women Aged 30-39 Spends Most Time Viewing Internet...

  6. SEW Experts: 7 Social Media Predictions for 2009

    In today's building brand equity column, "7 Social Media Predictions for 2009," Erik Qualman shares seven things to look for this year. It's a new year, which means it's time to raise a virtual glass within your social network and toast your...

  7. SearchDay | Use Caution When Growing Your Site

    Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before.

  8. SearchDay | Post-Cyber Monday Marketing Ideas

    BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. A Look Back, and a New Beginning SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks...

  9. SearchDay | Social Community: Free Pancakes Anyone?

    BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Today's Top Story: Social Community: Free Pancakes Anyone? SEO Friendly Shopping Cart Nov 26, 2008 So, I'm trying to...

  10. SEW Experts: President 2.0

    In today's building brand equity column, "President 2.0," Erik Qualman explains that his appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy.

  11. SEW Experts: Trick or Tweet for CNN

    In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies need to relinquish the total control they've had and allow users, consumers, viewers, etc.to take their rightful ownership.

  12. SearchDay: Delving into SearchMonkey

    http://searchenginewatch.com/3629501» BRAND EQUITY: Increasing brand value, customer trust, and profitsBoth MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web.

  13. SEW Experts: Social Media = Society's Watchdog

    In today's Building Brand Equity column, "Social Media = Society's Watchdog," Erik Qualman reminds us that companies and individuals now need to live their lives as if everyone is watching.since they probably are.