Start building up content equity on a few great sites. The traditional business model is changing thanks to social media communities and social conversations. In order to appear on the customer’s radar early and expand marketshare, brands must...
E - External Link, Equity Equity A social media platform where users communicate through 140 characters or less. When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood.
In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Google Launches Official Social Media Blog Posted by Frank Watson Feb 10, 2009 Pushing Friend...
Social Media Predictions for 2009 SEW EXPERTS: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Women Aged 30-39 Spends Most Time Viewing Internet...
In today's building brand equity column, "7 Social Media Predictions for 2009," Erik Qualman shares seven things to look for this year. It's a new year, which means it's time to raise a virtual glass within your social network and toast your...
Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before.
In today's building brand equity column, "Will Social Networks Become the New Inbox? But businesses capture a lot more information via social media about their consumers than they've ever had before. Just like dating, companies need to learn how to...
BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. A Look Back, and a New Beginning SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks...
BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Today's Top Story: Social Community: Free Pancakes Anyone? SEO Friendly Shopping Cart Nov 26, 2008 So, I'm trying to...
In today's building brand equity column, "President 2.0," Erik Qualman explains that his appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy.
In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies need to relinquish the total control they've had and allow users, consumers, viewers, etc.to take their rightful ownership.
http://searchenginewatch.com/3629501» BRAND EQUITY: Increasing brand value, customer trust, and profitsBoth MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web.
In today's Building Brand Equity column, "Facebook & MySpace Connect: Good Idea or Social Media Catastrophe? Erik Qualman notes that, besides the implications for personal and business transparency, it looks like Google should worry about social...
In today's Building Brand Equity column, "Social Media = Society's Watchdog," Erik Qualman reminds us that companies and individuals now need to live their lives as if everyone is watching.since they probably are.
In today's Building Brand Equity column, "Don't Be Afraid of Social Media -- Your Customers Aren't," Erik Qualman explains that while waiting is a good idea, waiting too long is not. Savvy big brand marketers know that the junction of social media...
In today's Building Brand Equity column, "Social Search: Welcome to the World of Socialommerce," Erik Qualman explains that companies and marketers would be better off spending more time listening to their customers and potential customers, and...
How To Determine What A Link PassesAaron Wall over at SEOBook wrote a great overview article the other day about how to see if a link passes "Reputation / Authority / Equity / Juice / etc. Linking Issues & Social Media
Microsoft Takes Stake in CareerBuilderMicrosoft has acquired a minority equity stake in job search engine CareerBuilder, owned jointly by newspaper companies Gannett, Tribune and McClatchy. Wikipedia is not a search engine, and links from Wikipedia...
