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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Local videos, social media links and social sharing options Links to review sites like Google+, Yahoo Local, Yelp, Angie's List, and others.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Highly engaged executives contribute to brand visibility, amplifying the reach of the brand and often elevating the brand in organic search rank. A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media.

  4. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    As pointed out above, the "snowball effect" that was kick-started by the paid media campaign started the growth, which was then carried on through organic growth. We were able to quickly understand what content resonated with our audience and have...

  5. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Ultimately, SEO will win because conversions will be higher (and relatively straightforward to measure) on organic search. I’m no fan of making predictions, but there are some major social media tactics that we can expect to affect businesses in 2012.

  6. Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

    Not content with its appearance last year, Google made numerous tweaks to its look – organic results saw a series of tests, sitelinks expand, while AdWords also saw its share of tests and changes. What Google has called their “high-quality” sites...