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  1. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Data always has been a goldmine for marketers of all walks (strategy, social, search, SEO, PPC, PR, etc. Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to decisions that direct business strategy...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to improve your Pinterest marketing strategy. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news announcement strategy, but Rand Fishkin’s Moz team...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Social media has become a vital aspect of an integrated marketing strategy. Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of traffic to the website.

  6. Google Penguin 2013: How to Evolve Link Building into Real SEO

    While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading...