Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: The result is often neat-looking infographics that no one is really interested in, or sweet...
Likewise, your social media strategy should involve a compilation of tactics that will appeal to your audience. A healthy social media strategy will take into consideration the needs of your prospects and customers, as well as finding ways to...
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience. Given the growing popularity of Pinterest among users, brands will do well to consider...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Australian small businesses inch towards social media – Econsultancy78...
And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by...
It is clear that proper education and strategy is lacking from many social presence online. Education and Strategy is Paramount The phones didn’t work but social media did. In what is starting to become the new “normal” of tragedy, this week’s...
Enter: NSTIC (National Strategy For Trusted Identities In Cyberspace) When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. One thing was becoming fairly evident, though: it...
For the best perspective on this question, it's best to take a step back and consider Google's marketing strategy. Get Ready for Google Glass: A Strategy If you're a local company, focus in on local search results and social media.
Even though their core social media team consists of just three people, these three are the brains behind the social strategy and its vision. Social sharing is a key part of Tourism Australia’s strategy.
Developing a social media strategy that works across all of a brand’s locations, however, is difficult, and several roadblocks should be considered before jumping in. Carefully choosing the right person(s) to handle social media at the local level...
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for...
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Your links, paid search, and social media acts as the icing, but...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers.
Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy. A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to...
