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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...

  2. Rise of the New School SEO Professional

    Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...

  3. 10 Vital Steps to Building Social Influence

    The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: The result is often neat-looking infographics that no one is really interested in, or sweet...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Australian small businesses inch towards social media – Econsultancy78...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Your links, paid search, and social media acts as the icing, but...

  7. How to Avoid PR Disaster With a Social Media Policy

    Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy. A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to...