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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. In order for their content marketing strategies to succeed, they need to do more native advertising with promoted posts...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. A great strategy is to leverage InMails. Leveraging public relations as an SEO strategy can give you a...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  7. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Once that audience reach is achieved, additional strategies to convert this audience to loyal app users should be used to increase overall engagement and improve mobile content monetization. Their strategy thus far has, by all accounts, proven to...

  8. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Not only can these different strategies compensate for any traffic lost by ranking lower, but by resonating well with these other audiences you can also help your search rankings improve. Devise a strategy that adds value and then ensure you have a...

  9. What is SEM? Depends on Who You Ask

    The best SEM strategies are built around coordination between the two sides. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger.