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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video.

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Some of the strategies marketers use to build traffic include guest blogging. Social Media Today: Widely read by a cross-section of industry professionals. But I'd like to propose another variant which seems to have gotten a bad rap over the years...

  4. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Once that audience reach is achieved, additional strategies to convert this audience to loyal app users should be used to increase overall engagement and improve mobile content monetization. Other media companies looking to succeed in mobile might...

  5. What is SEM? Depends on Who You Ask

    The best SEM strategies are built around coordination between the two sides. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising...