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  1. What is SEM? Depends on Who You Ask

    The best SEM strategies are built around coordination between the two sides. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Luckily, you can definitely apply certain strategies on Amazon. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by sales. Have you tried other strategies that have been successful on...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  4. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own strategies. Fine-tune your bidding strategies. This will give you a well-rounded mix of strategies and tactics, allowing you to take...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It is optimal to run both strategies simultaneously as algorithm changes can be highly disruptive to SEO progress. Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive.