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  1. Rise of the New School SEO Professional

    Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Australian small businesses inch towards social media...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Although the Introduction to SEO session was intended for...