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  1. Search Top Priority Among SMBs [Study]

    SEW: It is not surprising that SEO/SEM and email marketing take the number one and two priority spots. As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40 percent.

  2. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  3. How to Google-Proof Your Small Business SEM Strategy

    For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying. This is a solid SEM strategy. Similar to putting your entire stock portfolio in a single equity, it isn't advisable to put too much...

  4. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Via the region of interest analysis, we tried to find similar areas that are important for online marketing, in-house, and agency teams that try to achieve the best results via SEM, SEO, affiliation, and social media marketing.