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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Social media is generally accepted as a common contributor in the path to conversion, and sometimes is the last click or only click in a conversion funnel. Not too long ago, we saw in another study that email was beating search and social as the...

  2. How to Make Your Keywords Fit Your Marketing Messaging

    When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted through social media to garner feedback. How many of you have had the "you really don't know what keywords your users...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. Search and social media is now being consumed and distributed locally and globally, across multiple...

  4. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Pandora claimed a 2.5 percent share of the market with a $400 million haul, followed by Twitter and Millenial Media. The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide...

  5. Why Social Media Listening is Important for Brands

    The brand also started talking on social media, however it was on unrelated topics that had nothing to do with the incident of the see-through pants. One reason that brands don't listen is because there's an overwhelming amount of social media...