Success is found when all areas of your company are working from the same information set, toward the same goal, and are pulling on the same side of the rope. In social media? Look to analytics to measure success of media placements.
It may seem that “enthusiasm” simply makes a nice “e” for “rope,” but in fact my original goal was to have “passion” listed as the most essential theme for global integration. In 2013 we have to assume we are already aligning our paid, owned, and...
Women with enough Facebook friends and Twitter followers were allowed to pass through the velvet rope. The social media connection made sense as Bing aimed to promote its new social features. Search engines aren't sexy," and marketing a search...
When I saw the social tools as they began to emerge - whether it be around video.whether it be about community, ie.way back to the days of Myspace and then on into Facebook and others - as I saw that, I saw a real opportunity to engage and connect...
They're always trying to rope people into getting involved, whether through setting up corporate Twitter accounts, representing the company in forums, or writing guest blog posts. They can take a holistic approach to the Web sites they work on and...
Travel Brands Walking a Social Media Tight Rope VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis.
Travel Brands Walking a Social Media Tight Rope VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis.
British Airways and Virgin Atlantic recently experienced first-hand the impact social media can have on their brand perception, when disgruntled employees from each company separately posted complaints on Facebook.
In today's vertical search marketing column, "Travel Brands Walking a Social Media Tight Rope," vertical search expert Elisabeth Osmeloski notes that we're still seeing effects of internal PR groups attempting to control the conversations, and put...
