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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Create geo-targeted evergreen pages, create geo-optimized profiles...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Instead, he emphasized the importance of filling out your persona profiles by really getting to know your customers before you take any action. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Cutts also noted a big problem with crawling social profiles: they tend to change frequently, and Google only samples the web at specific points in time. Someone could change the relationship status or someone could block a follower and so it would...

  5. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    Pew also points out that while Facebook dominates the online social networking scene, other social media platforms have developed their own unique demographic user profiles. As social media users are diversifying their online networking platforms...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. Are we employing the pillars of strong profiles, good content, reciprocity, and...

  7. Twitter Speak From @ to Z – Terms & Definitions

    This tweet will show up on both profiles (your profile and the person you're tweeting at) for everyone to see. This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know, from @ to Z.

  8. The Role of #Hashtags in Social Media and Search

    If you're using a hashtag for a specific event, be sure to include it on social media profiles, or better yet, on the related website in a post. When you optimize conversations, content, and updates with hashtags, they become more visible to others...