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  1. Writing Your Way to the Top of Search and Social Results

    Creating persona profiles that will illustrate who the content is intended for can create a magnetic win-win by reaching the right audience with the right message. This means it’s up to brands and marketers to invest not just in hiring quality...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on customer lifestyle profiles. Search results beware and be aware, customer service...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. The most-shared mainstream media included content from Forbes, The New York Times and The Wall...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do I need to set up the social media profiles for each location or will [VENDOR NAME]? What if I don't want to have individual social media profiles for each of my locations? What type of reporting for social media does [VENDOR NAME] offer?