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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can compare this data with other social media referrers and gain deeper insights into your social audience for each of your profiles. You can then visit their profiles to see what else they like to pin, follow them if they share interesting...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The ever-changing terms, display rules of profiles, posts and shares of Facebook, for example, have created ample challenge for marketers seeking to leverage the platform for their brand. Rather than being viewed as an additional standalone...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.and in Google+. That advice can take you a lot further when you have news you need to get out about your business to the local media and...

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the welcome desk stood Liz Walton who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering...