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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do I need to set up the social media profiles for each location or will [VENDOR NAME]? What if I don't want to have individual social media profiles for each of my locations? What type of reporting for social media does [VENDOR NAME] offer?

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Instead, he emphasized the importance of filling out your persona profiles by really getting to know your customers before you take any action. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Cutts also noted a big problem with crawling social profiles: they tend to change frequently, and Google only samples the web at specific points in time. Someone could change the relationship status or someone could block a follower and so it would...

  5. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    Pew also points out that while Facebook dominates the online social networking scene, other social media platforms have developed their own unique demographic user profiles. As social media users are diversifying their online networking platforms...