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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof An update to the Webmaster Guidelines last month put cookie-cutter guest posts in the same category as scraped content. Since the days of Web 1.0, there have been many tactics...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit that you are...

  3. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Social engagement levels of recent posts Did you share it on your social profiles? Could you have promoted the piece more through paid social...

  5. How to Create a Social Media Friendly Landing Page

    The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media...

  6. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.

  9. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach...