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  1. Target Adds Product Search to App in Time for Black Friday

    Pulling user posts from social media and publishing them on the app Many Black Friday shoppers have already begun scouring preview flyers and formulating their plan for pushing, shoving, and sprinting their way to the items on their shopping lists.

  2. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  3. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  4. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof An update to the Webmaster Guidelines last month put cookie-cutter guest posts in the same category as scraped content. Since the days of Web 1.0, there have been many tactics...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit that you are...

  7. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Social engagement levels of recent posts Did you share it on your social profiles? Could you have promoted the piece more through paid social...

  9. How to Create a Social Media Friendly Landing Page

    The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media...