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  1. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Many companies net out in the middle – high profile executives...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She is planning to achieve these goals across different platforms, all working together as part of an integrated whole. Will Lisa's cross-platform campaign be thwarted? When Lisa stepped in for Don a few weeks ago, she suspended all marketing...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    First we saw the rise of mega platforms like Facebook and Twitter. Keyword data is still available for advertisers using PPC on Google's platform. Social Media Plays an Increasingly Visible Role Does our social media marketing strategy stimulate...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review data in individual platforms or as a whole through Bitly. Bitly also integrates into many third-party software packages, making it a great...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Because this platform is crowding out the reliable more and more of...