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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there tools in place to ensure brand and regulatory compliance when publishing to social platforms? Which platforms and technologies does [VENDOR NAME] currently interface with through an API? What about forms from Salesforce or other customer...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Soon after, images of Don's billboard being vandalized started circulating on social platforms and around the blogosphere. British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any...

  3. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also...