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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Soon after, images of Don's billboard being vandalized started circulating on social platforms and around the blogosphere. British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any...

  2. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also...

  3. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    Most major SEM platforms will adapt to these changes. Even little things, like whether you have to hit “submit” after making a change, can differ between platforms and can result in changes a marketer thought they had made never going through.