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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there tools in place to ensure brand and regulatory compliance when publishing to social platforms? Which platforms and technologies does [VENDOR NAME] currently interface with through an API? What about forms from Salesforce or other customer...

  2. Why You Need to Own Your Data & Digital Assets

    After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media, email, and SEO are contributing to the visibility of the brand, referrals from social platforms, clicks on the website, and the all...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Many companies net out in the middle – high profile executives...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi warns against jumping right in at the level of keywords, platforms and big data. Pulizzi uses CMI as an example: their pain point is analytics focused content. That's according to Joe Pulizzi, who is one of the leading thought leaders...

  5. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. It will be important for each social channel to provide an advertising interface...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. To make the most of the investment in owned and paid media, it is imperative that assets be optimized for all platforms.

  7. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review data in individual platforms or as a whole through Bitly. Bitly also integrates into many third-party software packages, making it a great...

  8. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. The potential for using the hashtag is limitless and can be leveraged across platforms, or...

  9. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You have the choice of industry blogs, guest posts, social platforms, online publications, magazines, and even newspapers. Furthering Fishkin's point, SEO can also benefit from marketing automation, a form of email marketing, by leveraging MA...