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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there tools in place to ensure brand and regulatory compliance when publishing to social platforms? Which platforms and technologies does [VENDOR NAME] currently interface with through an API? What about forms from Salesforce or other customer...

  2. Why You Need to Own Your Data & Digital Assets

    After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media, email, and SEO are contributing to the visibility of the brand, referrals from social platforms, clicks on the website, and the all...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    The short answer: it has very successfully leveraged social platforms – particularly Facebook – to help drive traffic. But what's interesting about BuzzFeed's mobile consumption is that it is very different from how people typically access content...