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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Since your organization is already publishing content that is relevant and valuable to customers, share this same content on the social media platforms where your customers are active. Have you stopped to think that the same great content you’re...

  2. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    As the report recommends, connect your attribution to your bidding platforms to capture opportunities and adjust your bids and budgets in real-time. In fact, 84 percent said that it is very to critically important to them to be able to change media...

  4. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability...

  5. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there tools in place to ensure brand and regulatory compliance when publishing to social platforms? Which platforms and technologies does [VENDOR NAME] currently interface with through an API? What about forms from Salesforce or other customer...