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  1. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? It's now possible to combine the power of Custom Audience targeting with search retargeting using a...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The ad platform grew leaps and bounds. Could this be a baby step toward a larger advertising...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in format (15 sec vs. The ability to grab e-mail addresses and sign up users for loyalty programs enabled...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. This includes generic organic search data, social media and other traffic insights. Display: The display-ad content and campaigns from which traffic originated