This is what Anthony Cooper, MD of business intelligence company Pearlfinders, set out to explore in a blog post based on this curious finding from the Q2 2012 Pearlfinders Index. Over the past few years, investment in social media by the financial...
Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. Ecwid’s 2011 data from over 35,000 global companies (mostly SMBS) with both an e-commerce store and a Facebook store seems to buck the trend...
Pearlfinders, a company that interviews senior marketers in the US and UK, found that companies that invest heavily in paid search advertising for desktop devices are still reluctant to invest heavily in mobile, despite widespread opinion that...
The Pearlfinders U.S. Social Media Pearlfinder reports that social media became a key component of their digital strategy to re-assure travelers about the impact of such events as the gulf oil spill: However, with most brands having established a...
The Pearlfinders UK Index, tracks interview topics from over 5,000 conversations with marketing decision makers in the U.K.said that in Q3 2010, one in three marketing budget holders were considering digital services.
