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  1. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. Several variations of this strategy have emerged, such as promoted posts and content discovery widgets.

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    A diversified link-building strategy is the key But before you embark on your own link-building campaign, it is important to get your overall link-building strategy right. Here are the six most important factors that will guide your link-building...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When putting together a content strategy, Searchmetrics provides the following tips: Use multiple media types What's more, the correlation values regarding coefficients out of the social sector have decreased slightly and the growth of the average...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  5. Last-Minute SEO - Here Come the Holidays!

    You never stop working on your organic strategy just because you might have missed a target window. NOTE: This is actually a strategy employed by large companies like Amazon. OK, so now since it is after Labor Day you likely have missed the...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put...

  7. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Their strategy thus far has, by all accounts, proven to be extremely successful. Other media companies looking to succeed in mobile might take a page out of BuzzFeed's playbook, and realize that Facebook and other social channels represent the...