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  1. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw...

  2. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. For example, if you're to look at sites that are popular...