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  1. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  2. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes The number of home page links vs.deep links minutes

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Continuing an engaged social media presence Creating a great, local-focused content strategy Utilizing traditional on-page SEO tactics Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your...