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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be.

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    We have a number of other marketing concerns within our link building campaigns that must be addressed as we're working to build links. Jon Cooper of PointBlankSEO has a few well-known examples of these, such as this round up regarding links versus...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    It's time to focus on referral traffic, build up a following, and design SEO conscious campaigns that are smart enough to weather any storm. To bridge the gap between hardcore and mainstream followers, focus on content and resources related to your...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Social Media as the First Interaction This advanced segment helps illustrate social media's ability to...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. Chicago Social Media Managers, a group of social media experts and community managers.