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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. You can maximize engagement, brand preference, loyalty, and...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. By simply appending Facebook's tracking pixel, you can now segment website...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Create rich media content like video, as it's easier to get...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a social media page is not necessarily a qualification. Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media account. That is if you're selling digital marketing...