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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Your links, paid search, and social media acts as the icing, but your content, information architecture, content...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Event marketing provides immediate SEO opportunities for obtaining content marketing visibility and acquiring links and social media connections. Review of copy for keyword optimization and link references in traditional marketing collateral.

  3. Matt Cutts on Links & How to Succeed With Content Marketing

    There are a number of elements, but let's talk about the concept that a good content marketing plan is using multiple channels for communication like social media channels, content on a brand's own site, guest posting on other authoritative sites...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading...

  5. Rise of the New School SEO Professional

    SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. Social optimization and authority building: LinkedIn, Pinterest, Twitter...